setting up a book publishing business RSS

author marketing, book marketing, book publishing, growing your brand, Publishing, selling using twitter, setting up a book publishing business, twitter marketing, using twitter to drive sales -

With over thirty authors in our stable we have a real mix of the academic, the businessperson, the philanthropist and the storyteller. In a decade that will be dominated by online (only one large physical bookstore chain left now in the UK following the demise of Borders) there has never been a greater opportunity for the author to use their book as a marketing tool - for their own name as brand or their company brand. There is much talk about 'the author being the brand' and there is a lot of truth in that though there is plenty of...

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book publishing, getting started in book publishing, Publishing, setting up a book publishing business -

Giving would be book publishers a mentoring consultancy has proved to be a fantastic process for us - a great review of how far our business has come in the last three years.

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